An Eloquent Statement On Selling by Dave Carpenter
All of us may not have the vocation of being a "salesperson," but all of us must be able to sell.
We have to "sell" our ideas. We have to "sell" our value to others, whether an employer, partner, or customer. Even the President of the United States must sell to be succesful as a President. He (or God willing some day, "she") must be able to "sell" to Congress and to his constituency, the voters.
And beyond our vocation, we must be able to "sell" in order to prosper. For example, I have been married to an angel for 37+ years. Every day, I must "sell" her on the idea of wanting to stay married to me.
For me, selling isn't about persuading someone to buy something they don't need or want. Selling is understanding the needs, hopes and dreams of another person and helping them to get what they want.
PS, readers who know I teach high-end lawyers, consultants, investment bankers etc. to "sell" understand that I am more than a little biased about this issue. :)